Heritage
Definition (v.) - to lead and to pursue ones aspirations
(origin: Victorious Dictation = Victate)
An abstract from TeeHunter's interview with Victate's founder, Edward Li:
"Victate founder Edward Li started his fast rising streetwear/menswear brand when he was just 17. “I was experimenting a lot with print methods and learning about it all,” says Li, who, at the time, was a regular student with no real income or funding, working once a week at a teaching centre tutoring Maths and English to little kids, earning between £60-80 a month. “Victate was kept a secret from my parents for 8 months before they found out in June 2010 as I was waiting to get to a stage where I can present them a well-formed version of the brand. It was a real struggle in the first year with no money to actually pay for production equipment or blanks” explains Li, adding “That summer holiday, instead of going to Malia or Napa I stayed in London and worked for 3 solid months full time at Selfridges trying to bank up money for Victate. I was able to get all the equipment, rebuild Victate and focus on where I’d wanted to take it. This was in the run up to the AW 10/11 line release. Looking at Victate now, it’s hard to imagine only around 10 items were sold that year."